Costello et al., v. HomeAdvisor, Inc. et al., Case No. 1:18-cv-01802 (D. Colo.)
On October 11, 2018, CSK&D filed a Motion for Preliminary Injunction and Declaratory Judgment against HomeAdvisor arising from HomeAdvisor’s perpetual misuse of Former Home Service Professionals’ (“HSPs”) company names and Online Profile Pages. HomeAdvisor’s online directory is comprised of Online Public Profiles that are customized business profiles created by HomeAdvisor for HSPs. The Online Public Profiles are presented as a “benefit”; however, in actuality, the pages are designed and maintained in a manner that is intended to confer significant financial benefits upon HomeAdvisor to the detriment of Former HSPs by making false, misleading and deceptive statements and representations with the intention of generating Leads.
HomeAdvisor accomplishes this objective by usurping the online presence of Former HSPs and driving traffic to the Online Profile Pages hosted by HomeAdvisor. Once in HomeAdvisor’s grasp, service request inquiries and submissions made by prospective customers are intercepted and/or redirected by HomeAdvisor and then converted into Leads that are then charged to HomeAdvisor’s current HSPs, who are the Former HSPs’ competitors. This scheme generates unauthorized and deceptively derived revenue for HomeAdvisor while irreparably harming the Former HSPs through material misrepresentations that influence the decisions made by the prospective customers, resulting ultimately in the misappropriation of business opportunities for the Former HSPs.
A copy of the Motion for Preliminary Injunction and Declaratory Judgment and accompanying exhibits can be viewed below.
Click here to view the Oct. 12, 2018 PRNewswire Press Release about this Motion.