Aurora Organic Dairy Organic Milk False Advertising/Mislabeling – Class Action Investigation
Chimicles & Tikellis LLP is investigating a potential class action lawsuit against Aurora Organic Dairy (“Aurora”) following recent reports that Aurora falsely advertises and mislabels its milk as “organic” when, in fact, it is not organic and does not meet the requirements for organic labeling.
One of the key requirements for organic milk is that dairies allow a certain level of cattle grazing to occur throughout the growing season. Cows are required to be grass-fed as opposed to being confined to feedlots and barns. But a recent article in the Washington Post identified that during inspections at Aurora last year, grazing was noticeably sparse.
Furthermore, milk from Aurora indicates that its cows may not graze as required by organic rules. According to the Washington Post, testing conducted by Virginia Tech scientists on Aurora milk revealed that on a key indicator of grass-feeding, Aurora milk matched conventional milk, not organic milk.
Organic farms that violate organic rules yet brand their products as organic – such as milk – mislead consumers, and this results in consumers being overcharged for products that are not truly organic. The reports concerning Aurora milk, if accurate, may suggest that Aurora is engaging in conduct that violates state and federal consumer laws, as well as other laws.
If you have purchased Aurora Organic Dairy milk that is labeled as organic, please contact the lawyers listed on this page.